IBM Accounting Rebranding Videos

3D Animation 3D Modeling Branding

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IBM Accounting embarked on a rebranding journey to unify its global units under the concept of 'One Team' to improve the engagement and collaboration across all divisions and the introduction of the 'Act - Count - Think' concept, to promote a culture of proactive participation, accountability, and strategic thinking.

The project goal for IBM Accounting's rebranding initiative was to unify its global units under the overarching principle of 'One Team,' with the aim of enhancing engagement and collaboration across all divisions. Additionally, the introduction of the 'Act - Count - Think' concept sought to cultivate a culture of proactive participation, accountability, and strategic thinking within the organization.

  • Adobe After Effects
  • Cinema 4D
  • Adobe Illustrator