Rebranding IBM Acctg

Design Branding Animation Motion Graphics

Back to the Project Page

The IBM Accounting Brand Manual covers all approved uses of the new design and mentions the uses that are not allowed. It is a complete guide to the new IBM accounting brand identity. Contains examples for general applications of the new design.

The main objective of the new IBM Accounting Identity is to generate more engagement with IBM and Accounting, as well as the value/concept of having a Global Team of 2000+ employees from different locations around the globe. We develop the concept of "Act. Count. Think." to motivate and improve collaboration among our employees.

  • Sketch
  • Adobe Illustrator
  • Adobe After Effects